Meet Mission Meow.

Mission Meow helps these organizations bring their visions to life and create lasting change for cats in need. Previously, Sally founded and led The Brodie Fund, a national nonprofit dedicated to funding cancer treatments for companion animals, serving as its director for eight years. A lifelong animal lover and retired cat behavior consultant, Sally was a member of both the Pet Professional Guild and the International Association of Animal Behavior Consultants (IAABC). She is also a certified Animal Reiki Practitioner and member of the Shelter Animal Reiki Association. Sally is also a passionate public speaker, animal advocate, and member of 1 United Paw. She currently shares her home with The Cattastic Trio: West, Henry, and Desmond.

Kristin is currently EVP, Head of Veterinary Strategy and Operations at Basepaws (acquired in 2022 by Zoetis I NYSE:ZTS). She’s most passionate about feline health. Kristin is an advocate for educating cat parents on unique behavioral and wellness needs of felines and driving the importance of veterinary visits. Kristin has been an avid volunteer and mentor for cat rescues and animal welfare organizations for over two decades. She lives in Grand Rapids, Michigan with her husband and their four incredible senior cats, Lexi, Ruthie, Lulu and Chuck. Kristin enjoys running, hiking, canoeing, pickleball, farmers markets, vegan cooking and connecting with other cat advocates.

Through Risen Path Consulting, Erin created the Rescue • Rise • Thrive framework, designed specifically for animal welfare organizations: rescue is the mission, rise to your potential, thrive as a leader. A certified DiSC facilitator, Erin specializes in helping rescue and shelter leaders understand personality styles, improve communication, and create cultures where people feel valued, aligned, and equipped to lead through challenge and change. Her work is practical, compassionate, and grounded in the real-world pressures of animal welfare. Erin is also the founder of FC3 Firelands Community Cat Coalition, where she helps lead Trap-Neuter-Return (TNR) efforts that have humanely improved the lives of hundreds of community cats. Leading volunteers, navigating limited resources, and sustaining long-term impact in a small-town setting directly shapes her approach to leadership development.

She worked as a cat behavior specialist at the San Francisco SPCA for eight years before co-founding Feline Minds, where she offers assistance for cat owners, animal shelters, and corporations. Mikel completed her PhD in animal behavior and cognition at UC Berkeley, and was a postdoc at the UC Davis School of Veterinary Medicine, where she researched the social and feeding behaviors of cats and the health and behavior of orphaned neonatal kittens. She is author of the forthcoming book “Play with Your Cat!” (2023, Tarcher/Perigree) and co-authored the 2017 book “Total Cat Mojo,” with Jackson Galaxy.

She has consulted pet brands on marketing and social media, written for numerous outlets (i.e., Buzzfeed, Dodo, Catster), and shares her home with two rescue cats (Kip & Haddie) and the occasional foster. For her day job, Tamar has served as vice president of account management at numerous high-profile New York City advertising agencies.

He has a successful track record of establishing innovative care systems, mentoring programs, and social media marketing initiatives to boost brand awareness and humanize Veterinary Medicine. Dr. McGlasson is a Certified Fear Free Practitioner, Certified “Cat Friendly Veterinarian” by AAFP, and a member of the AVMA, VHMA, and AAFP. He currently serves as the Northern Kentucky Representative on the Executive Board of the KVMA and the editorial advisory board for DVM360. As a Certified Veterinary Practice Manager, he represents a group of fewer than 40 DVMs in the United States with the CVPM certification. His articles have been featured in DVM360 magazine and he is a frequent speaker at national veterinary conferences on the topics of practice management, pet insurance, practice culture, social media utilization, and finding joy in veterinary medicine. In 2022, Dr. McGlasson was awarded the “Veterinary Hero Award” presented by DVM360 in the category of Practice Management. Throughout Matt’s career, he also seeks to bring personality and fun to the animal health industry. He has redefined methods for content development and education within the industry by operating engaging veterinary-themed social media accounts and amassing over 1.4 million followers with well over 150 million video views. Matt’s work and insights have been featured in Newsweek, NBC News, The New York Post, The Sun, The Dodo, VetCandy, VetXInternational, and countless other media outlets. In addition, Matt has also been featured on multiple Podcasts, and has conducted countless TV & Radio interviews celebrating the human-animal bond. Matt is passionate about growing and supporting the future leaders of our profession. He believes that veterinary professionals will thrive if given the opportunity to be a part of a healthy culture and have continuous opportunities to grow. The work that we all do in this profession has a life-changing impact on those we serve and deserves to be celebrated.

She is also the co-founder of 50/50 company, a creative design company that gives back to animal welfare groups with a percent of all proceeds. Jen is the creative power-house behind Mission Meow. She shares her home with four rescue cats, Molly, Beaver, Lil’ Kim and Suge White.

Mick is also a marketing consultant, children’s book author, and cat dad to two blind cats named Juno and George (and previously Oskar the Blind Cat and Klaus). Mick lives in Seattle with his wife, Bethany, and two daughters, Faye and Fern.

She spent many years as the Cat Behavior Lead for Best Friends Animal Society and as a national trainer for Jackson Galaxy’s Cat Pawsitive program, and now serves as the official cat expert for Best Friends. She mentors shelters around the country on kitten care and foster programs and educates the public on cat behavior via cat conventions, tv appearances, and social media. Samantha lives in Los Angeles with her orange rescued cats, Yohan and Desmond and lots of foster kittens.

This unique vertical space not only fulfills the essential needs of cats but also adds a touch of beautiful aesthetics to home decor. With a lifelong connection to cats, Kristina has become the trusted “go-to” person among her friends and neighbors for valuable advice and tips on feline care. Beyond her entrepreneurial pursuits, she actively contributes to animal welfare by assisting in the rehoming of soon-to-be-abandoned animals. Kristina is also involved in the rescue efforts, pulling and transporting dogs and cats from two high-kill shelters in the Antelope Valley. In addition to her commitment to animal welfare, Kristina wears multiple hats. She’s not only a stand-up comedian, affectionately dubbed the “Modern Day Mrs. Maisel,” but also a co-owner of two Entertainment Industry-related businesses, Holdon Log and PerformerTrack. Additionally, she co-heads the production/design house, OneBite Creative, and proudly holds the title of a former Miss Connecticut USA. Currently residing in Los Angeles County with fellow board member Brian Vermeire, their son Jackson, and an impressive count of 8 wonderful rescue cats, Kristina’s life is a harmonious blend of creativity, compassion, and joy.

Growing up with a loyal dog, cats were a mystery until he crossed paths with Kristina Hughes. Fast forward to today, and he not only cohabitates with Kristina and their son Jackson, but also plays butler to 8 rescue cats. Together, Brian and Kristina co-founded Frame Your Feline, a unique cat shelf that transforms felines into living works of art. Brian is more than just a cat enthusiast; he is a dynamic entrepreneur involved in various ventures. Alongside Kristina, he co-owns two Entertainment Industry-related businesses, Holdon Log and PerformerTrack. Adding a stroke of creativity to their canvas, Brian helms OneBite Creative, a web/graphic/video design venture bringing imaginative concepts to vibrant life. When not herding his 8 cats or exercising his entrepreneurial spirit, Brian enjoys getting behind a microphone making crowds laugh as a headlining stand-up comedian. Welcome to ‘The Life of Brian’… where cats, creativity, and comedy collide! 🎙️😺

He is staff to his eight cats at home and manages a colony of 20 community cats in San Diego. With 15+ years of marketing and fundraising experience, Justin has helped raise millions of dollars for animal rescues and charities nationwide. Justin is the VP of Marketing for CARS, a nonprofit that provides vehicle and real estate donation programs for nonprofits. He also provides hands-on marketing support to rescues and cat-related businesses like the Whiskers and Wine Cat Cafe. Justin loves to use marketing and technology to help cats, and recently founded Whisker Tracker, a mobile app that uses cat facial recognition to identify and catalog cats, making it easier to reunite lost pets or track colonies.